LGM creative helps businesses grow by defining, developing and executing effective advertising, marketing and brand development strategies.

Clients come to us for many different reasons. They may feel that their marketing efforts are not working, or they don’t have the time to commit to them. Maybe they're already buying ad space, but seeing no results. Maybe, their business is well-established and has simply gotten stale. Maybe they’re just looking to expand their market share, explore new opportunities and reach out to new customers.

If you've seen those O'Mally's ads, or heard the radio spots for Wm. J. Mills & Co. If you've noticed the tv, or print or radio for Burt's Reliable, or the internet marketing for Mullen Motors - then you've seen some of our local work. There's more, of course - quite a bit. We work with clients throughout Long Island, Manhattan and well beyond.

But enough with that: we're not here to dazzle you with yesterday's resume - we're here to help you today. And set the stage for tomorrow.

We partner with our clients, analyze their past and current efforts, and then work to unearth and develop new growth opportunities. We provide an objective perspective to our client's businesses and from there develop and execute effective communications to support and maintain your brand.

Don’t think you’re a Brand? Sure the whole concept of ‘Branding’ can seem pretty daunting – something reserved for corporate giants and iconic businesses like Coca-Cola, Microsoft or Google. But maybe it’s easier to look at is this way: as we see it, a Brand is, at its core, simply the Perception of a Product, Service or even an Individual. An Image that resonates in the mind of the Public.

Brand Strategy and Development is the ongoing process through which this Perception is identified and elements created to most effectively shape, support, promote and administer this construct.

In other words, once your business interacts with the public, it's a Brand. Sorry, but it’s true. Whether you reach out to customers on a B-To-B level, a B-to-C level or somewhere in-between, there is interaction. A relationship develops, opinions are formed and your business and its offerings are perceived in a certain manner. The perception is as important as the product. Managing how your business and it’s offerings – your Brand - is perceived is up to us.

Our take is that every business is different. Different market, different product, different service and different voice. There is no one canned solution to your advertising, marketing and branding needs. As we dig deep, and truly partner with our clients, we are able to communicate and develop enterprise-level solutions - a point of departure from most traditional 'ad agencies'.

Understanding. Then Branding.™

It's the way we do business. We're not a group of graphic designers, writers and caffeine-addled creatives with no business sense. Nor are we spreadsheet-worshipping marketers who declare that statistics and only statistics are the way to go.

Actually, we're somewhere in-between: we do the research, thoroughly investigate your business and how it is perceived, and then come up with compelling, creative and effective solutions.

How do we get started? It's pretty simple: we sit down with you and we talk. Nothing scripted, no Powerpoint presentations (we promise). By the end of the first meeting, we'll both know if there's a fit.

If there is a fit, we then assemble a personalized proposal and disclose our fee structure and working arrangements. Unlike the traditional agency model, we do not handle your monies and try to place as much media as possible in order to grab a percentage commission. Instead, we take the time to develop custom solutions and develop courses of action that will benefit your business over the long term. In other words, we grow with our clients, not from them.

Sure, we'd like to know your budget. It helps us define pacing and set realistic media parameters but honestly, we're more interested in active clients that are willing and eager to do something new. Also, while many of our clients work with us on an ongoing basis, some simply need a single-project solution.

Maybe you just need a website. A banner ad or AdWords campaign. Some help with print advertising. A brochure, media kit, white paper, newsletter, blog content, direct-response mailer or sales flyer. Even radio spots or a television commercial. Whatever. Just ask. We’re happy to discuss those projects as well.

If you'd like to get a better sense of what we do, we invite you to review a few of the case studies to the left. They’re longer than most case studies (we like to think of that as being thorough) and each challenge is different. Although these studies offer only a small window into what we're about, hopefully they’ll help to make clearer how we think, and what we can accomplish. And, possibly, how we can work together to move your brand forward, and find new avenues for growth.

Is this it? Returning visitors know that we have been in the process of relaunching and revising our site for a while now. The reality is that we commit our time and resources to our clients first, and to ourselves second. Every business is a service business, and ours is no different.

Actually, we no longer concern ourselves with the idea of this site being a finished product at a particular point in time. Instead, the concept of ongoing content, continual adjustment, adaptation and intelligent response is very much in the DNA of today’s most effective marketing efforts. Think of it as an active, continually evolving project - much like your own business.

The Next Step. We welcome the opportunity to discuss your particular situation, and maybe sit down and see if there’s a fit. Feel free to drop us a line at any time. We’ll get back to you, and we’ll move forward.